Investing in the Community
Where the government failed to provide much-needed services for African Americans, Durham’s black business leaders helped bridge the gap. They invested resources into upbuilding community institutions like schools, hospitals, and libraries. The needed capital came from their business profits, their personal earnings, and their relationships with wealthy whites.
We find that contributions, however small the amount, to Negro churches, colleges, and orphanages do more good than a much larger sum spent in newspaper advertising.